categories: editorial design, photography
task: Ideation sketches, graphic approach, editorial design and photography.
skills: Adobe InDesign, Adobe Lightroom, Adobe Photoshop.

Editorial design of a pocket-size guide that provides the can’t miss places to organize a journey experience in Sweden. One of the book’s chief goals is to share Swedish most relevant cultural features: from its alphabet to its art. “Hej”‘s purpose is also to celebrate the scandinavian design. That’s the reason why the main design elements are the use of a limited color palette and a minimal style layout.