HEJ!

Editorial Design
My role:
Graphic

Photography

Sketching,
Wireframing

Editorial design

Overview

Editorial design of a pocket-size guide that provides the can’t miss places to organize a journey experience in Sweden. One of the book’s chief goals is to share Swedish most relevant cultural features: from its alphabet to its art. Hej!‘s purpose is also to celebrate the scandinavian design. That’s the reason why the main design elements are the use of a limited color palette and a minimal style layout.